DC Comics Logo Refurbishment

Rebranding or revamping a corporate logo is a daunting task. It’s never easy to change the visual identity of an established and old company especially when a lot of hearts and emotions are involved. DC Comics have been the heartbeat of many comic lovers for the past 80 years since its creation. However, recently their logo has gone under refurbishment, which in fact disappointed a lot of fans.

The Old DC Logo – Loved by fans

This old DC logo is famously known as the “DC Bullet.” Graphic designer Milton Glaser designed this famous logo which has been capturing hearts of millions of DC Comic book fans over the years till its revamping.

The new DC logo and its versions

The grayscale version was met with massive unpopularity amongst comic lovers. The lack of excitement, colors and most importantly branding didn’t give the new revamped logo the heights of achievement it set out. Therefore the company immediately disclosed new rebranding plans. However the layout and the design were very well made.

The new refurbished logo with colors screamed COLORS! It portrayed versatility and uniqueness making it a successful rebranding plan. The ability to adapt to any comic book character was the standout feature of this new logo, the perfect way to forge DC Comics in the contemporary era.

Examples!

With great power comes great responsibility. That was said by Spiderman by the way. However here you can see how perfectly the new logo fits in with every comic character, this is just Superman. Batman and others are also very appealing!

The Concept

Let’s now talk about the design itself. The “peel effect” was used in this logo where the alphabet “D” was carefully placed over the letter “C” and the right portion of the “D” was peeled off so that the hidden “C” could be evident.

Opinions and Reviews

There were various opinions amongst the DC Entertainment management and the Landor Associates (the one who created this new design) about this logo design and some of them are as follows.

John Rood, EVP of Sales, Marketing and Business at DC Entertainment explained that “the icon symbolizes the duality of the iconic characters that are present within DC Entertainment’s portfolio.”

“It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” “…The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.” said Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office.

“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multimedia business we set out to build with the formation of DC Entertainment,” said Amit Desai, SVP of Franchise Management for DC Entertainment.”

Comic book fans and graphic design professional are sure in for a treat when they see the new design on the new editions of DC Comic Books.